I believe that once I have worked out the headline, it becomes easier to write the rest of the copy.Įven when writing headings and subheadings, given a choice, I write them first and then the subtext beneath them. This is because my entire copywriting and content writing process centers around the main headline. The same happens with headings and subheadings.įirst, they quickly jot down whatever thoughts come to them and then later they format the document with a headline, headings, and subheadings. If you ask a content writer, he or she will tell you it hardly matters as long as the headline represents the main gist of the content they are writing.Ĭonsequently, many content writers first work on the copy and then based on the contents of the copy, create the headline. There is debate regarding this among copywriters. When writing copy, should you write your headline first? In fact, copywriters like Bob Bly and David Ogilvy suggest that out of the total time you get to write copy for a project, spend 50% time on coming up with an effective headline, and then remaining 50% for the main body content.

Therefore, writing power packed headlines has always been a critical part of the copywriting process. Since 80% people are going to read your headline, you can make the maximum impact writing effective headlines.

Do you know that 8 out of 10 people read your headlines but only 2 out of 10 read your main copy?

Different newspaper headline examples